launch of the welly: taproom & sharing plates in bath

a big project indeed! taking place from july-november 2025.

but what exactly did i do?

– full website design.

– design of all marketing assets.

– #whereswelly campaign: placing old school tear-off style posters with a number to text that gave finders a free pint of beer on opening night. proper old-school guerilla marketing that carved out some early supporters!

– using found letters around bath, such as the ‘h’ from the old post office building, i digitised these into graphics using the brand colours and posted these to tease business name on instagram.

— 14.43% engagement rate on instagram (median likes/followers) in the first two months.

– 0 to 4k followers in under 6 months. 2k followers a month ahead of opening.

– all social posts on instagram and facebook incl. 40.3K views on a post on the history of the welly's building. utilised local media and engaged with social media groups to share stories with me. a great conversation starter for the welly’s audience.

– organisation of the press night for launch.

– nominated for bath life 2026 award.

– press release creation and circulation.

– collaborating with press publications, bloggers and influencers.

– photography, videography and copy writing.

– managing google business page incl. reviews.